The Web as a Learning Tool for Business
One of the biggest hurdles for developers is how to start creating products for a segment of the market, since they don’t know what kind of needs could be satisfied using software. This is really a difficult problem, but there are several ways to solve it.
In the old days, one had to do a lot of market research in order to determine what could be profitably developed. Nowadays, however, one has a much better tool on the web.
Using the web, one can receive feedback from users in a fast and cheap way. A web page for your product is probably the simplest way to promote and get feedback for your company.
Also, consider that selling software is easier than ever. There are payment processing companies that make it possible to charge for digital products without any hassle.
And if your product can be delivered to a wireless device, you can get big companies such as Apple and Google to do the heavy lifting of distribution worldwide.
In a sense, it is a better time than ever to be a software developer. One can have the possibility of using multiple distribution channels, such as the web and mobile stores to your advantage.
Social web sites such as Facebook and twitter can be used to get the word out, as well as receive feedback from users on what they like or dislike about a product.
Using these distribution channels, you can create a product with global reach, and learn what users want without spending millions, or even thousands of dollars. It is a great way to understand customers and your specific area of the market.
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About the Author
Carlos Oliveira holds a PhD in Systems Engineering and Optimization from University of Florida. He works as a software engineer, with more than 10 years of experience in developing high performance, commercial and scientific applications in C++, Java, and Objective-C. His most Recent Book is Practical C++ Financial Programming.
